(Bonus Summer School Special!)

Join now to get bonus July & August calls in addition to your official membership starting in September.

Professional Learning Community with Natalie MacLees

The AAArdvark Circle

Step into accessibility with the training, tools, and support you need to grow your agency—and build a more inclusive web.

The AAArdvark Circle is a supportive membership and community changing the way freelancers and agencies approach accessibility.

(Confidently Offer Accessibility Services)

IF YOU want to grow your online business, build better websites, and stand out by doing accessibility right—

WE have the guidance, tools, and community to help you get there—faster and with way less guesswork.

Founding Cohort Kickoff

September 2nd, 2025

Location

Fully Online & On Zoom

Learning Style

Hands-on with Expert Support

Feeling Overwhelmed with Digital Accessibility? We Did Too.

Hi there,

I still remember the day I got a call that left a pit in my stomach. I was building websites, doing what I thought was a solid job. And then came this phone call that flipped things upside down:

“The sites you’re working on aren’t accessible.”

I felt that sharp, sinking feeling in my stomach – the kind that hits when you realize there’s something big you didn’t know you didn’t know. I had thought I was good at building websites, that I was doing a good job. But suddenly, it was clear there was a whole layer of important, meaningful work that I’d been missing.

Thankfully, they helped me get trained. But I’ve never forgotten that moment. That little jolt of panic. That self-doubt. That realization that what I was putting out into the world wasn’t working for everyone. And I had no idea how to fix it yet.

Maybe you’ve had a similar moment. Or maybe you’re afraid of the day it will happen.

Maybe you’re someone who…

Has been building websites for years but still feels unsure when accessibility comes up in client conversations
Wants to offer accessibility as a service but isn’t sure how to price, pitch, or support it
Feels overwhelmed by WCAG or worried you’ll get it “wrong”
Is tired of googling scattered advice and wants structured, trustworthy support
Wants to do right by your clients and the people who use their sites

If that’s you, I want you to know: you’re not alone – and you don’t have to figure this out by yourself.

Before, I felt unsure and reactive. I didn’t know what I didn’t know, and I was constantly waiting for someone to point out what I’d missed.

Now, I feel confident and proactive. I help others build accessible, inclusive digital experiences -and I want to help you do the same.

That’s why I created The AAArdvark Circle – a place for freelancers and agencies who are ready to grow, ready to learn, and ready to build a more inclusive web.

It’s everything I wish I had when I was starting out: structured support, real-world guidance, and a community that gets it.

Natalie MacLees

(Web Accessibility Professional & Founder)

What You’ll Gain Inside The AAArdvark Circle

Everything you need to build accessible websites with confidence. Support, skills, and clarity—All in one place.

What you’ll learn

Inside the AAArdvark Circle, you’ll learn how to:

Identify accessibility issues across websites using a variety of tools and techniques—both manual and automated
Understand how to fix common accessibility problems with practical, real-world guidance
Communicate clearly with clients about accessibility: what it is, why it matters, and how it impacts their users and business
Pitch accessibility as an ongoing service—not just a one-time audit
Scope, price, and deliver accessibility work with confidence

What you’ll gain

By joining the Circle, you’ll walk away with:

What this leads to

Here are the real results you can expect after joining the AAArdvark Circle:

You’ll be able to raise your rates and offer more valuable services
You'll build trust with your clients as someone who truly knows their stuff
You'll stop second-guessing yourself and start delivering accessible, inclusive websites with pride
And maybe most importantly—you’ll know the work you’re doing is helping everyone access what they need online

What’s included in The AAArdvark Circle?

When you join the AAArdvark Circle, you’ll get immediate access to:

Training & Learning Resources

Live Q&A and Expert Support

Templates & Tools

Member Perks

Results You Can Expect From The AAArdvark Circle

(build your skills and finally feel in control of digital accessibility)

You don’t have to become an accessibility expert overnight. But inside the Circle, you’ll always have support, structure, and a place to grow.
When you join the AAArdvark Circle and start putting what you learn into action, here’s what’s possible:

Lead with Confidence

You’ll stop avoiding accessibility conversations—and start leading them with clarity and confidence.

Catch Issues Early

You’ll catch accessibility issues before clients do (or before anyone sends a demand letter).

Test and Fix

You’ll know how to test, document, and fix accessibility problems using repeatable methods.

Pitch with Trust

Your proposals will include accessibility by default—and clients will trust you more because of it.

Offer More Value

You’ll expand your service offerings and position yourself as a premium, thoughtful provider.

Work with Purpose

You’ll feel proud of the work you put out into the world—knowing it’s usable by everyone.

(Your go-to training hub for building accessible websites)

Join the growing community of designers, devs, and agency owners making the web a better place—one accessible site at a time.

Natalie MacLees

Who is Natalie?

Hi, I’m Natalie MacLees—founder of AAArdvark and a longtime advocate for building a more accessible, inclusive web.

I’ve been designing and building websites for over 20 years, working with everyone from Fortune 100 companies to scrappy startups to nonprofits doing essential work. I’ve led development agencies, created and maintained WordPress plugins, and contributed to the WordPress community in many ways—including co-founding WordPress Accessibility Day in 2020, which continues to grow each year.

I’ve also led WordCamps, contributed to the WordPress Meta team, and spent my career helping teams improve the accessibility of their digital products.

I created AAArdvark because accessibility shouldn’t be overwhelming—or reserved for experts. And I created the AAArdvark Circle because I wanted freelancers and agencies to have a space to build skills, confidence, and sustainable services around accessibility, without feeling like they had to figure it out alone.

Whether you’re just beginning to fold accessibility into your work or looking to grow what you already offer, I’m here to help you take the next step.

Who Is The AAArdvark Circle For?

(for folks who build the web and want to make it better for everyone.)

The AAArdvark Circle is for you if:

You’re a freelancer or agency owner who wants to offer accessibility as part of your services
You know accessibility is important—but you’re not always sure how to approach it
You’ve Googled WCAG and left more confused than when you started
You want guidance from someone who's been there, done the work, and knows how to explain it
You’re ready to grow your business by delivering better, more inclusive websites

This probably isn’t the right fit if:

You’re looking for a quick checklist to tick and forget
You want a plug-and-play tool but aren’t interested in learning the “why” behind accessibility
You already have deep expertise in accessibility and don’t need community or guidance
You aren’t actively working on client websites or don’t plan to offer accessibility as a service

Here's Everything You Get When You Join the AAArdvark Circle:

(Tap into a library of resources, checklists, and expert guidance.)

Monthly Live Q&A Calls

$1500

Get personalized feedback, ask your trickiest questions, and get unstuck

Quarterly Deep-Dive Masterclass

$800

Explore big topics like scoping accessibility projects, testing workflows, and selling services

On-Demand Video Lessons

$550

Actionable, beginner-friendly training you can refer back to any time.

Templates, Checklists & Worksheets

$450

From proposals to audits to communication guides—done-for-you resources to save you hours.

20% Off Your AAArdvark Subscription

$1000+/year

Ongoing savings on whichever plan you choose—from $120/year to over $1,000/year in value.

Founding Member Discount: 50% off forever!

$500+

Join now to lock in $499/year for life—this is the lowest price the AAArdvark Circle will ever be.

Bonus! Summer School Special

$400

Get bonus July & August calls in addition to your official membership starting in September.

Total Value: Over $5,600!

$999/year (Regular Price)

Your Price:

$499/year

Locked in for life.

No gimmicks. No pressure. Just real support for building accessible websites with confidence.

(Unlock instant access to training videos, resources & worksheets.)

Access your materials instantly and start making progress, explore your resources in just a few clicks.

Frequently Asked Questions

When does the AAArdvark Circle open?
Enrollment opens [insert date here] and will only be available for a short time. If you miss this window, you’ll need to wait for the next cohort.
How much time do I need to commit each month?
This is a “go at your own pace” program. You can attend monthly Q&As live (or catch the recordings), browse trainings on your own time, and use the templates and resources as needed. Some members spend 1–2 hours a month; others dive in more deeply.
Is this for beginners or experts?
The Circle is designed for freelancers and small agencies with some awareness of accessibility—but not deep expertise. If accessibility feels overwhelming or you’re still figuring out how to offer it confidently to clients, you’re in the right place.
Will I get a certificate or formal credential?
Not yet! While the Circle may include certification prep content in the future, it’s not part of this initial launch. Right now, the focus is on building real-world skills and confidence.

What if I can't make the live Q&A calls?
No worries—every session will be recorded and posted to your member dashboard within a few hours. You’ll also be able to pre-submit questions if you can’t attend live.
What happens if I cancel my membership?
If you cancel, your access to all training, templates, and replays will end at the conclusion of your paid period. If you rejoin later, you’ll pay whatever the current rate is at that time (your founding member rate is only guaranteed if you stay subscribed).
Is there a refund policy?
Because the Circle includes instant access to digital resources, we don’t offer refunds. But we’re real people—if something comes up, reach out and we’ll work with you.

Professional Learning Community with Natalie MacLees

Let’s make the web more accessible, together.

You don’t have to be an accessibility expert to start offering accessible websites.
You just need support, guidance, and a place to grow.

That’s what the AAArdvark Circle is here for.

Join a group of freelancers and agency owners who are building their skills, strengthening their businesses, and making the web better for everyone—one project at a time.

Your founding member price of $499/year is locked in for life, but is only available during this first enrollment window.

Don’t wait. Join the Circle today and take the next step toward accessibility confidence. You don’t need to figure it out alone anymore. Let’s do this together.