The AAArdvark Circle
Step into accessibility with the training, tools, and support you need to grow your agency and build a more inclusive web.
The AAArdvark Circle is a supportive membership and community changing the way freelancers and agencies approach accessibility.
(Confidently Offer Accessibility Services)
IF YOU want to grow your business, build better websites, and stand out by doing accessibility right, you’re in the right place
The Circle gives you the guidance, tools, and community to get there with a lot less guesswork.
Summer 2026 Cohort Kickoff
August 7, 2026
Sign up by July 31st!
Location
Fully Online & On Zoom
Learning Style
Hands-on with Expert Support
Feeling Overwhelmed with Digital Accessibility? We Did Too.
Hi there,
I still remember the day I got a call that left a pit in my stomach. I was building websites, doing what I thought was a solid job. And then came this phone call that flipped things upside down:
“The sites you’re working on aren’t accessible.”
I felt that sharp, sinking feeling in my stomach – the kind that hits when you realize there’s something big you didn’t know. I had thought I was good at building websites, that I was doing a good job. But suddenly, it was clear there was a whole layer of important, meaningful work that I’d been missing.
Thankfully, they helped me get trained. But I’ve never forgotten that moment. That little jolt of panic. That self-doubt. That realization that what I was putting out into the world wasn’t working for everyone. And I had no idea how to fix it yet.
Maybe you’ve had a similar moment. Or maybe you’re afraid of the day it will happen.
Maybe you’re someone who…
- Has been building websites for years but still feels unsure when accessibility comes up in client conversations
- Wants to offer accessibility as a service but isn’t sure how to price, pitch, or support it
- Feels overwhelmed by WCAG or worried you’ll get it “wrong”
- Is tired of googling scattered advice and wants structured, trustworthy support
- Wants to do right by your clients and the people who use their sites
If that’s you, I want you to know: you’re not alone – and you don’t have to figure this out by yourself.
Back then I was always a step behind, waiting for someone to point out what I’d missed. These days I help other people build accessible, inclusive sites, and I’d like to help you do the same.
That’s why I created The AAArdvark Circle – a place for freelancers and agencies who want to grow their skills and build a more inclusive web.
It’s everything I wish I had when I was starting out: structured support, real-world guidance, and a community that gets it.
Natalie MacLees
(Web Accessibility Professional & Founder)
What You’ll Gain Inside The AAArdvark Circle
Everything you need to build accessible websites with confidence. Support, skills, and clarity. All in one place.
What you’ll learn
Inside the AAArdvark Circle, you’ll learn how to:
- Identify accessibility issues across websites using a variety of tools and techniques, both manual and automated
- Understand how to fix common accessibility problems with practical, real-world guidance
- Communicate clearly with clients about accessibility: what it is, why it matters, and how it impacts their users and business
- Pitch accessibility as an ongoing service and not just a one-time audit
- Scope, price, and deliver accessibility work with confidence
What you’ll gain
By joining the Circle, you’ll walk away with:
- A repeatable process for testing and remediating websites
- Templates and resources you can actually use in your day-to-day work
- A sense of clarity, confidence, and leadership when accessibility comes up, so you can guide the conversation instead of scrambling to keep up.
What this leads to
Here are the real results you can expect after joining the AAArdvark Circle:
- You’ll be able to raise your rates and offer more valuable services
- You'll build trust with clients as someone who knows their stuff.
- You'll stop second-guessing yourself and start delivering accessible, inclusive websites with pride
- And maybe most importantly... you’ll know the work you’re doing is helping everyone access what they need online
What’s included in The AAArdvark Circle?
When you join the AAArdvark Circle, you’ll get immediate access to:
Training & Learning Resources
- A growing library of short, practical lessons on accessibility testing, remediation, and communication with new resources added every month
- Beginner-friendly, real-world guidance to help you put accessibility into action right away
Live Q&A and Expert Support
- Monthly live Q&A sessions where you can ask questions, troubleshoot challenges, and get guidance
- Monthly deep-dive webinars on topics like scoping accessibility services, selling to clients, and testing workflows
- Recordings of all live sessions available in your member dashboard
Templates & Tools
- Pricing guides and service descriptions to help you package and sell accessibility confidently
- Worksheets and planning guides to keep you focused and moving forward
- And supporting resources
Member Perks
- 20% off your subscription for AAArdvark’s accessibility platform subscription as long as you’re a member
- Exclusive early access to new features and training materials
- Any-time access to a mailing list of members to ask questions, share experiences, and get guidance
Recent mastermind topics
- Building a manual testing methodology that scales
- Keyboard accessibility testing beyond Tab and click
- Accessible forms: labels, errors, and instructions that work
- Prioritizing your fixes after an audit
- Communicating about accessibility with non-technical stakeholders
- Getting started with ARIA
- Text alternatives for non-text content
- WCAG Quick Checks
...and other upcoming topics include
- Using AI in accessibility work (without breaking it)
- Using Semantic HTML and getting accessibility for free
- Considerations when designing with color
Results You Can Expect From The AAArdvark Circle
You don’t have to become an accessibility expert overnight. But inside the Circle, you’ll always have support, structure, and a place to grow.
When you join the AAArdvark Circle and start putting what you learn into action, here’s what’s possible:
Lead with Confidence
You’ll stop avoiding accessibility conversations, and start leading them with clarity and confidence.
Catch Issues Early
You’ll catch accessibility issues before clients do (or before anyone sends a demand letter).
Test and Fix
You’ll know how to test, document, and fix accessibility problems using repeatable methods.
Pitch with Trust
Your proposals will include accessibility by default and clients will trust you more because of it.
Offer More Value
You'll expand what you offer and charge accordingly, because you can back it up.
Work with Purpose
You’ll feel proud of the work you put out into the world, knowing it’s usable by everyone.
What Circle Members Are Saying
See how Circle members are transforming their accessibility work
Bethan
Before joining the Circle, I felt like an accessibility team of one. Since becoming a member, I've gained more clarity about which fixes to prioritize. I used to feel instantly overwhelmed when I saw all the errors. Now, I feel better equipped to decide what I can fix myself and what needs our developer's help. Most importantly, I'm getting leadership buy-in as they start seeing the difference.
Suzette Franck, Web Designer and Accessibility-Focused Developer
AAArdvark Circle doesn't just teach guidelines - they help you understand why accessibility works the way it does, and how to apply it thoughtfully in real projects. Having access to seasoned accessibility professionals who can answer nuanced questions and share practical, real-world insight is absolutely priceless.
Graham Venning, Founder and CEO at Desert Wing Design, LLC
Natalie brings a gentle, generous presence to the Circle, sharing deep accessibility knowledge while listening with care. Her kind and supportive approach creates a safe space to learn, ask questions, and grow with confidence.
(Your go-to training hub for building accessible websites)
Join the growing community of designers, devs, and agency owners making the web a better place – one accessible site at a time.
Natalie MacLees
Who is Natalie?
Hi, I’m Natalie MacLees, founder of AAArdvark and a longtime advocate for building a more accessible, inclusive web.
I’ve been designing and building websites for over 20 years, working with everyone from Fortune 100 companies to scrappy startups to nonprofits doing essential work. I’ve led development agencies, created and maintained WordPress plugins, and contributed to the WordPress community in many ways, including co-founding WordPress Accessibility Day in 2020, which continues to grow each year.
I’ve also led WordCamps, contributed to the WordPress Meta team, and spent my career helping teams improve the accessibility of their digital products.
I created AAArdvark because accessibility shouldn’t be overwhelming or reserved for experts. And I created the AAArdvark Circle because I wanted freelancers and agencies to have a space to build skills, confidence, and sustainable services around accessibility, without feeling like they had to figure it out alone.
Whether you’re just beginning to fold accessibility into your work or looking to grow what you already offer, I’m here to help you take the next step.
Who Is The AAArdvark Circle For?
The AAArdvark Circle is for you if:
- You’re a freelancer or agency owner who wants to offer accessibility as part of your services
- You know accessibility is important but you’re not always sure how to approach it
- You’ve Googled WCAG and left more confused than when you started
- You want guidance from someone who's been there, done the work, and knows how to explain it
- You’re ready to grow your business by delivering better, more inclusive websites
This probably isn’t the right fit if:
- You’re looking for a quick checklist to tick and forget
- You want a plug-and-play tool but aren’t interested in learning the “why” behind accessibility
- You already have deep expertise in accessibility and don’t need community or guidance
- You aren’t actively working on client websites or don’t plan to offer accessibility as a service
Here's Everything You Get When You Join the AAArdvark Circle:
(Tap into a library of resources, checklists, and expert guidance.)
Monthly Live Q&A Calls
$1500
Get personalized feedback, ask your trickiest questions, and get unstuck
Monthly Deep-Dive Masterclass
$2400
Explore big topics like scoping accessibility projects, testing workflows, and selling services
On-Demand Video Lessons
$550
Actionable, beginner-friendly training you can refer back to any time.
Templates, Checklists & Worksheets
$450
Templates you can use as-is, so you’re not building proposals and audit docs from scratch.
20% Off Your AAArdvark Subscription
$1000+/year
Ongoing savings on whichever plan you choose, from $120/year to over $1,000/year in value.
Total Value: Over $6,000!
Your Price:
$549/year
Locked in for life.
Real support for building accessible websites, from someone who does this work every day.
(Unlock instant access to training videos, resources & worksheets.)
Access your materials instantly and start making progress, explore your resources in just a few clicks.
Frequently Asked Questions
-
When does the AAArdvark Circle open?
Enrollment will only be available for a short time through July 31st. If you miss this window, you’ll need to wait for the next cohort.
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How much time do I need to commit each month?
This is a “go at your own pace” program. You can attend monthly Q&As live (or catch the recordings), browse trainings on your own time, and use the templates and resources as needed. Some members spend 1–2 hours a month; others dive in more deeply.
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Is this for beginners or experts?
The Circle is designed for freelancers and small agencies with some awareness of accessibility, but not deep expertise. If accessibility feels overwhelming or you’re still figuring out how to offer it confidently to clients, you’re in the right place.
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Will I get a certificate or formal credential?
Not yet! While the Circle may include certification prep content in the future, it’s not part of this initial launch. Right now, the focus is on building real-world skills and confidence.
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What if I can't make the live Q&A calls?
No worries! Every session will be recorded and posted to your member dashboard within a few hours. You’ll also be able to pre-submit questions if you can’t attend live.
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What happens if I cancel my membership?
If you cancel, your access to all training, templates, and replays will end at the conclusion of your paid period. If you rejoin later, you’ll pay whatever the current rate is at that time (your summer member rate is only guaranteed if you stay subscribed).
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Is there a refund policy?
Because the Circle includes instant access to digital resources, we don’t offer refunds. But we’re real people. If something comes up, reach out and we’ll work with you.
Let’s make the web more accessible, together.
You don’t have to be an accessibility expert to start offering accessible websites.
You just need support, guidance, and a place to grow.
That’s what the AAArdvark Circle is here for.
Join a group of freelancers and agency owners who are building their skills, strengthening their businesses, and making the web better for everyone, one project at a time.
Don’t wait. Join the Circle today and take the next step toward accessibility confidence. You don’t need to figure it out alone anymore. Let’s do this together.
(Take The Next Step, Level Up Your Digital Accessibility)
The Circle gives you the structure and support to grow your accessibility work with confidence.
Summer 2026 Cohort Kickoff
August 7, 2026
Sign up by July 31st!
Location
Fully Online & On Zoom
Learning Style
Hands-on with Expert Support
What happens after you join?
Once you join, you’ll get an email with login info, access to your dashboard, and an invite to our next live Q&A. You can dive into the materials right away, or take it at your own pace.
Your Peace-of-Mind Guarantee
We believe in the value of the AAArdvark Circle and the support it offers. That’s why everything is designed to help you move forward with clarity, confidence, and purpose.
While we don’t offer refunds on digital content, we’re here to help if something unexpected comes up. Just reach out. We’re real people, and we’ll do our best to make it right.
Join the AAArdvark Circle Today
Summer 2026 Member Pricing
$549
/ per year
Enrollment closes:
July 31, 2026
Don’t miss your chance to join the Summer 2026 cohort and lock in your rate.
- Monthly Live Q&As
- Monthly Webinars
- Templates & Checklists
- On-Demand Lessons
- 20% Off AAArdvark Subscription
- First Access to Future Tools and Content
Still have questions?
If there’s something we haven’t covered, don’t stress. Just reach out below and we’ll help you out ASAP.