1. Legal Compliance – The number of lawsuits files against businesses with inaccessible websites has been increasing steadily over the past several years. The Department of Justice published clear guidance on web accessibility in March 2022, clarifying the web accessibility requirements for businesses open to the public.
  2. Increased Market – The CDC has stated that approximately one in four adults in the US live with at least one disability. Accessible websites allow people with disabilities to access services, expanding their potential customer base by 15-20% (not all disabilities impact someone’s ability to use electronic devices)
  3. Brand Reputation – Being known for accessibility demonstrates a commitment to inclusivity and civil rights and can enhance a brand’s reputation in the marketplace.
  4. SEO Benefits – Accessibility improvements often align with better SEO practices, which helps to make websites more visible to search engines, and more likely to be found by customer searching for products and services
  5. Future-Proofing – Prioritizing accessibility now means avoiding expensive lawsuits or scrambling to comply with future legal regulations. More and more countries, states, and even municipalities are passing regulations requiring websites to meet some level of accessibility